Our cultural fundamentals in advertisements have remained largely unchanged, but conventional gender representations have shifted course over the years. Advertising in Pakistan is peculiar in nature; while in most cultures it is proven by research to reflect culture, in Pakistan, advertising has the power to reframe it.
Imagine for a moment, you have just arrived at a venue far from home for a tournament as a relatively unknown participant. Whatever the competition is, you have trained for this your whole life and are now about to attempt to prove yourself against the best in the world.
Cricket in Pakistan is more than a sport, it is a way of life. Not only is it the most played sport in Pakistan, it is also perhaps the only sport left in which Pakistan has achieved moderate success.
In a spectacular manner, Anita “The Arm Collector” Karim, Pakistan’s first female Mixed Martial Arts (MMA) fighter, claimed victory at the One Warrior Series (OWS), on Thursday.