By Bushra Hassan.
Getting Eid Holidays of almost a week has increased our excitement and now people are planning to go to their native villages and spend Eid with their loved ones. Markets are full of people busy in last minute shopping and getting accessories that are left for chand-raat deliberately. This type of shopping can only be seen before this auspicious occasion. On the other hand, some are busy preparing sheer-khorma or sweet for Eid get-togethers and family dinners that are specially awaited for Eid. Eid arrives and media is full of Eid dramas and special Eid Transmissions which are recorded specially for this occasion. Special dramas that carry the theme of Eid have always been pretty much exciting and fun to watch.
Our hopes have always remained high whenever it comes to Pakistani big screen. If I talk about myself, I used to go to watch a Pakistani movie only because I wanted to support our own film industry. Now things have also changed and our industry has done wonders by producing quality movies that did justice to our money too. Pakistani movies have proved that they are not less than other Bollywood or Hollywood movies. Giving blockbusters like Khuda Kay Liye, Bol, Waar, Ho Mann Jahan and Bin Roye are a part of never ending blockbusters that carry classic and outstanding scripts and stories within themselves.
When we talk about big screens and Eid, many movies are being released every year particularly on the eve of Eid to attract as many audiences as they can. Similarly, a few movies are also going to be released this year on Eid as well, be it Pakistani or Indian. There has always been a trend of releasing a movie on the eve of Eid. Eid is a special occasion when people enjoy holidays, have time for family and friends, go for outing. So movies are being released on the occasion of Eid so that maximum number of people could come out and watch the picture on big screens.
“Dobara Phir Sey”, “Yalghaar” and “Sawal 700 Crore Dollar Ka” are the Pakistani movies and Sultan is the Indian movie that will hit the big screens this Eid-ul-Fitr. “Actor in Law” will also be released later on Eid-ul-Azha which will surely grab target audience’s attention to maximum. Talking about Hollywood Movies, Finding Dory, “The Legend of Tarzan”, “The Secret Life of Pets” and “Ice Age” will be the ones that are going to be released on this Eid-ul-Fitr. We all think that Eid is supposed to be an occasion that needs to be spent with our family. Well, producers ensure it in a well planned manner by releasing super hit movies on Eids.
Producers usually prefer to go with the current and flow while releasing their movies. This is the reason why they prefer to finalize the release-dates as per any famous event. Releasing movies on special occasion including religious festivals be it Eid, Holi, Christmas Day, etc, generate high ratings and increase the chances of commercial success ofl a movie. Apart from that, if a big name is included in the movies, or if producers come up with extraordinary topics in the movies, that too to be released on special occasions, really make people to come out of their homes with their families and avail the chance to watch the picture in cinemas.
Media will be full of Eid dramas and special Eid Transmissions which are to be shown on these three days of Eid and will provide complete entertainment to its viewers. In Pakistan, people usually prefer to make full use of holidays. Six-days Eid holidays this time have made it possible for families to schedule mega plans to enjoy their time. Watching Eid transmissions, going out with families, spending time with children, chilling with friends and watching movies will be the basic activities in which people will be found busy in these holidays. Film Producers and cinemas also make full use of the opportunity and provide people with the opportunity to entertain them and make heavy money too.
Pakistani movies which will be released on Eid-ul-Fitr are “Dubara Phir Sey”, “Yalgaar” and “Sawal 700 Crore Dollar Ka”. Watching their trailers, we must say that in last couple of decades, Pakistani Film Industry has raised superbly by reaching the heights. In the last couple of years, Pakistani Film Industry started raising its standards by releasing super-hits, that too on the eves of Eid, which is, as I have discussed, is another reason to gain high ratings. Being a Pakistani, I sincerely wish that our Film Industry gain more and more success and give tough competition to Bollywood movies by promoting our religious festivals and regional culture too.
The writer is a Research Analyst and holds a strong command over Entertainment Industry.
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