By Shakeel Ahmad.
The significant increase in popularity of online bookstores over the last decade has had a monumental impact on offline bookstores, covering all facets of their business. Online bookstores offer a number of advantages over physical stores; these physical stores have tried to counteract these advantages by capitalizing on areas in which online stores are unable to compete.
Amazon is seemingly, a standout amongst the best online firms. As of this composition, its advertisement value is over $52 billion, equivalent to the joined estimation of two huge and fruitful disconnected retailers Target, who have 2800 stores between them.
On the other hand call me old fashioned as I am yet to acknowledge books in their electronic version, now called e-books. For me, reading a book is about the entire experience instead of consuming the content. The touch and feel of the book in the knowledge that enlightens me, makes a significant commitment to the pleasurable experience of book reading.
The love for physical books being established, it is no wonder that buying a book is a one part of the overall experience. Landmark Company has been and still continues to be my preferred bookstore for a lot of reasons; one of them is the lack of too many bookstores. However, I am also a huge proponent of E-commerce and the sudden surge in online book selling portals has made book buying easier to say the least.
Shakeel Ahmad is doing my MBA from Bahria University Islamabad.