Apple unveiled three brand new iPhones last night on Wednesday, the 12th of September 2018, in California, during a keynote event. The new models are the iPhone XR, XS and XS Max starting at $749, $999 and $1099 respectively.
The new XR, Apples new cheap phone, has a similar design to the other two phones launched at the event and has no middle button. It comes with a 6.1-inch LCD retina display and a single camera at the back. Apple claims this single camera is the best they have ever made. Perhaps the most appealing part about the new XR is the different colours it comes in. It comes in six new colours: white, blue, black, coral, yellow and red. The phone includes the brand new A12 bionic chip that promises faster processing and a better battery life, lasting an hour and a half longer than last years iPhone 8 plus. The XR comes in three configurations, 64GB, 128GB and 256GB.
Apple’s new iPhone XS comes with a 5.8-inch retina display OLED screen and the new A12 bionic chip. It has a dual camera similar to the original X from last year but the depth of field can now be changed even after taking the picture which is something photography lovers will cherish. It comes in three new configurations, 64GB, 250GB and 512GB. The XS comes in three different finishes, gold, silver and space grey.
The XS Max is Apple’s new large flagship phone with a 6.5 retina display OLED screen and comes with the same A12 bionic chip as the other two. It has a bigger battery than any battery in the past, lasting up to one and a half hour longer than the iPhone X from last year. The XS Max comes in the same three configurations as the XS so the larger phone will not have more memory than the smaller one.
The new XS Max will rival Samsung’s new Note 9 that was released in August 2018. The Note is similar in size since it has a 6.4-inch screen but comes with much more storage than the iPhone. The Note has 512GB of internal storage like the new iPhone but has space available for external storage so by putting a 512 GB external memory card in the phone, it can contain over a terabyte of data which has been unheard of in a phone before.
Apart from the three new iPhones, Apple also launched a new Apple watch that has better fitness tracking and health features.
The new iPhones are priced quite high and the competition with other phones has gotten more intense than it was before. With Samsung releasing groundbreaking phones like the Note 9, it will be interesting to see if Apple can still compete with Samsung as the iPhones don’t have any new revolutionary features.