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Inside the mind of a feminist advertising geek

Our cultural fundamentals in advertisements have remained largely unchanged, but conventional gender representations have shifted course over the years. Advertising in Pakistan is peculiar in nature; while in most cultures it is proven by research to reflect culture, in Pakistan, advertising has the power to reframe it.

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Paying a Hefty Price for Meat

Our carnivorous desires are harming the environment. And the problem is worse than we think. Excess consumption of meat and allied products is linked to global warming, food deprivation, water contamination, shortage of grazing land and a host of other problems which are putting our environment on its knees.

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Modi revokes article 370: A strategic move to suppress Muslim majority?

On Monday, the BJP government led by Prime Minister Narendra Modi, decided to revoke the special constitutional status of Indian-occupied Kashmir (IoK) through a rushed presidential order.

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(P@SHA) awards to honor technological innovation!

Pakistan Software Houses Association for IT and ITES (P@SHA) is the primary trade association that is responsible for representing Pakistan’s

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Analysing Pakistan’s economic prospects

Economics is a social science, a wide and extremely important subject that is more relevant in today’s world than it has ever been before. In the context of Pakistan, economics has never been on the forefront of policy initiatives but it seemed as though the prospect of economics would change when the new government and the new finance minister came into power.

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Navy forces Indian submarine out of Pakistani waters

The Pakistan Navy on Tuesday was able to detect an Indian submarine trying to enter Pakistani waters and force it to turn back, according to the Navy’s spokesperson.

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“Dam Fund was not meant to make dam”: former CJ Saqib Nisar

Addressing an audience at the Lahore Literary Festival (LLF), former chief Justice Saqib Nisar said that the Dam Fund was not meant to build the dams but to create awareness about the issue.

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Major Saudi investment expected in Pakistan

Saudi Crown Prince Mohammed bin Salman will visit Islamabad next week and is set to ink major investment deals in Pakistan, according to sources.

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