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Inside the mind of a feminist advertising geek

Our cultural fundamentals in advertisements have remained largely unchanged, but conventional gender representations have shifted course over the years. Advertising in Pakistan is peculiar in nature; while in most cultures it is proven by research to reflect culture, in Pakistan, advertising has the power to reframe it.

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Apex Legends & Fortnite: The future of gaming

For a while now, popular video game Fortnite has dominated the charts for being the best online game out there, however, there is a new game which seeks to push Fortnite off the podium and take its place as the number 1 online multi-player game.

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A pop-up event you can’t miss

Popsicle Pop-up Concept Store. So many words for an upcoming event but that’s just what’s in store for you when you bring together art, fashion, and lifestyle.

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This artist in Islamabad has the perfect response to Pak-India tensions!

News Desk A graphic designer named Dua Syed, based in Islamabad has created some excellent digital art in response to

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Wacky makeup trends we said goodbye to in 2018

To keep up with the rapidly growing beauty community on social media, bloggers, “influencers” and make-up artists come up with strange yet intriguing “trends” or “challenges” to keep everyone engaged.

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Sexist NUST policy slated on social media

News Desk National University of Science & Technology (NUST), located in Islamabad, recently introduced a smoking policy that caused a

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9 western fashion trends influenced by South Asian culture

News Desk Western brands rule the world of fashion, and yet, we can’t help but notice the heavy influence of

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Social Media Laws

Hogan Injury Social media has been part of our daily lives for many years now. Facebook remains to be the

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Are Pakistani dramas brainwashing society?

By Mominah Zahid  When we speculate on the 21st century the most prominent aspect of our modern day civilization that

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7 fashion trends from the 90s that came back with a bang

If the constantly changing fashion world has made us realize anything, it is that certain ‘trends’ always make a comeback.

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