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Inside the mind of a feminist advertising geek

Our cultural fundamentals in advertisements have remained largely unchanged, but conventional gender representations have shifted course over the years. Advertising in Pakistan is peculiar in nature; while in most cultures it is proven by research to reflect culture, in Pakistan, advertising has the power to reframe it.

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Paying a Hefty Price for Meat

Our carnivorous desires are harming the environment. And the problem is worse than we think. Excess consumption of meat and allied products is linked to global warming, food deprivation, water contamination, shortage of grazing land and a host of other problems which are putting our environment on its knees.

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Pakistani gamer wins biggest Tekken tournament!

Imagine for a moment, you have just arrived at a venue far from home for a tournament as a relatively unknown participant. Whatever the competition is, you have trained for this your whole life and are now about to attempt to prove yourself against the best in the world.

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Modi revokes article 370: A strategic move to suppress Muslim majority?

On Monday, the BJP government led by Prime Minister Narendra Modi, decided to revoke the special constitutional status of Indian-occupied Kashmir (IoK) through a rushed presidential order.

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(P@SHA) awards to honor technological innovation!

Pakistan Software Houses Association for IT and ITES (P@SHA) is the primary trade association that is responsible for representing Pakistan’s

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Pakistan and wind energy

Pakistan is one of those countries that has the potential and the opportunities for growth, despite much of its resources being untapped. Nevertheless, the bright and enthusiastic minds of the nation seem to be making their way into these potentials and trying to bring out the best they can, from the resources.

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The Indus HIV saga

Once Bill Gates said, “AIDS itself is subject to incredible stigma.” The Sixty-ninth World Health Assembly endorsed a new Global Health Sector Strategy on HIV for 2016-2021.

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Blockchain technology and it’s future

The blockchain is an incorruptible digital ledger of economic transactions that can be programmed to record not just financial transactions, but virtually everything of value.

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Kashmir: India’s battleground

Many conflicts in the world are not provided with adequate media coverage as much as there exists a need to. One such conflict exists in the South Asian region that is Kashmir, one of the world’s most militarized zones, with about 700,000 fully armed troops in contrast to a little more than a hundred unarmed Kashmiris with nothing to defend themselves with.

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How Modi has failed India

Modi is lucky to be blessed with an opposition so weak that it has no agenda other than to defeat him. Even so, doubts assail him, for he must know he has not delivered on the promises made in 2014. India’s election is the largest in the world.

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